Creative entertainment group, INC



Firefly Creative Entertainment Group, Inc. is a complete creative solutions media company with broad experience in television, film, and commercials.  For each segment of each project our producers assemble the right combination of talent from the industry's creative consortium.  We pride ourselves on executing smart concepts clients have in mind, or building on those concepts while offering our own ideas. This allows us to deliver a cinematic quality, elevating each project to a level of greatness.

How We Work

We start by collaborating closely with our clients to make sure we understand their vision.  Sure, the work we do is beautiful and has extraordinary entertainment value, while still ensuring the production achieves the marketing objectives.  We understand how to strike the right balance between programming and guaranteeing a quality commercial end product.  Because we use a consortium structure, we have a degree of flexibility in the ways we approach projects.  We work with trusted partners, all experienced experts in their fields.  All partners are companies that we have built close on going working relationships with over a long period of time. The key benefit is that because we can tap into each other skills when needed, our overhead is kept to a minimum.

William Rutherford White

President/CEO, Executive Producer 

William founded Firefly Creative Entertainment Group, Inc. in 2001. He started out in show business at the age of five making his first television appearance in Jacksonville, Florida on a national children's show. The passion for the entertainment industry continued, graduating from Florida State University with a Visual Communications Mass Media Bachelor of Arts degree in 1984.

After a number of years producing live segments for ABC's "Home Show" and Fox's  "A Current Affair" while at Video Tape Associates in Atlanta, William moved over to Turner Broadcasting Systems in 1992 to oversee TBS Superstation's On-Air promo shoots and all areas of post-production.  While there, he produced over 21 different James Bond 007 movie campaigns and worked on the first-ever television/web simulcast for a watch and win  "Crack the Code" Bond Sweepstakes.  He was also part of the launch team that created the hugely successful and popular "Dinner and a Movie". 

After 10 years in Atlanta, William took his experience and success in the industry and established Firefly Creative Entertainment Group, Inc. an integrated marketing communications company and the production company hired to produce and execute FX Networks first original movie trailers "A Glimpse of Hell", "Sins of the Father", and "Pentagon Papers". Firefly Creative Entertainment Group, also executed the promos for FX original series "The Shield", "Nip/Tuck", "Rescue Me", "Dirt", "The Riches", and "Damages" being part of each series launch team, and continuing to be a part of each shows respective seasons thereafter.

At Firefly, William oversees all company project's brand strategy, consumer and trade marketing, on-air promotions and creative services. His duties also include creative development, integrating all types of programming, advertising and all digital content.  He most enjoys being part of the success of his clients by meeting new creative and production challenges at the highest level.

Lana Pennino

Executive Producer

Lana has over twenty years of experience bringing commercials and film to life for a vast client list including world-renowned advertising agencies, television networks, production companies, and international corporations.  Her attention to detail is a signature characteristic for Pennino's large-scale projects and individual clients producing for Sony, Volkswagen and major pharmaceutical brands, Bristol Myers, Boehringer-Ingelheim, Schering Plough, GlaxoSmith Kline, Wyeth Pharmacuticals, Pfizer.  She combines commitment and professionalism to every assignment, regardless of the scale for budget.  Production assignments have included geographic markets across the United States, Canada, Argentina, Australia, Tasmania and Brazil.

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Lisa Slater

Line Producer

Adair Kaiser


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Peter Facer


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Mike Uchida

Marketing/Public Relations/Event Production

Mike brings more than 15 years of marketing and promotions experience to Piedmont Events, a Firefly Entertainment partner. After graduating from Auburn University and Georgia State University, Mike began his career in 1993 managing high-profile celebrity engagements, seminars and education centers in Washington, D.C.  Mike returned to his hometown of Atlanta in 1996 to host the Japanese women's Kayak team during the Olympics.  After the closing ceremony, Mike signed on as an Account Executive for a global marketing research firm where he created and analyzed customer satisfaction programs for Fortune 500 companies.  In 1998, Mike moved over to Turner Broadcasting Systems, where he has created and produced marketing promotions and events for Turner Classic Movies.  This broad range of domestic and international experience includes award winning events Screen on the Green, West Side Story Reunion at Radio City Music Hall, the international contest Young Film Composers Competition and numerous film festivals and summer tours across the U.S.  Sensing the need for a new and forward-thinking agency, Mike created company 'Piedmont Events' in 2007.  Mike's passion is creating partnerships, developing strategy, creating concepts and delivering flawless events & promotions. Mike's events have been awarded recognition from Promax, CTAM, Addy and Art Communication Awards.

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Salvador Alanis

Media Planner/Buyer Latino Market

Salvador is a top sales producer and public relations expert with more than 15 years of experience in the industry. He has worked with many well-known advertising agencies on the east coast and has an extensive list of clients. This group includes a wide-range of industries including entertainment, legal, real estate, food & beverage, personal care products and travel. He has been recognized as the top sales producer in the Atlanta market over the last few years. A proven leader in repeated sales and positive results he has provided his clients with individual package options based on goals, penetration, reach and budget. A driven leader, he has excellent interpersonal skills which are essential when interacting with internal departments and divisions. Salvador hails from Monterrey, Mexico where he earned a BA in Marketing and Computer Science and began his love affair with motorcycles. He has been living in Atlanta for more than five years and is a true driving force at Piedmont Events, a Firefly Entertainment partner.